Open with why this job, not 'Dear Sir/Madam'
Skip the stiff opener. Get to the point: which role you're going for and one genuine reason it's a fit. Use the hiring manager's name if you can find it.
Match yourself to their needs
Pick the two or three things the job most needs and show, briefly, that you have them — with a real example. Don't repeat your whole CV; pull out the highlights that matter for this role.
Keep it short and specific
One page maximum, ideally less. A generic letter that could be sent to any employer gets binned. A short letter that clearly speaks to this job gets read.
Close with a clear, confident sign-off
End by saying you'd welcome the chance to talk, and thank them. Simple and confident beats grovelling or gimmicky.
Frequently asked questions
Do I still need a cover letter in Ireland?
For many roles, yes — especially office, care and applications made by email. Even where it's optional, a short, specific cover letter can set you apart. For quick online applications it's sometimes skipped.
How long should a cover letter be?
Short — three or four tight paragraphs, well under one page. Recruiters skim, so every line should earn its place.
Should I use the same cover letter for every job?
No. A generic letter is worse than none. Tailor at least the opening and the two or three points you match to the role. Tools that generate a cover letter from the job ad do this for you.